Tuesday, August 21, 2012

Camry maker angles to land younger buyers

Mgt

DETROIT - A top Toyota executive says a new version of the Camry is selling well and attracting younger buyers.

Senior Vice President Bob Carter says the Camry was reworked for the 2012 model year to be more stylish and fun to drive.  Camry sales are up almost 40 percent through the first seven months of the year.

The old Camry was reliable but could be considered boring by today's younger generation. It was bought mainly by baby boomers in their mid-50s

But Carter says the new version has pulled in younger buyers, knocking 10 years off the age of the average buyer.  He says Toyota didn't expect the average age to fall that much.

 

Courtesy of Chron.Com

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